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Best Buys for 2020 with Cellucity

Good deals are hard to come by – everyone is advertising the best price and the best deal – where do you start? Depending on what you are looking for the search for the ultimate win is often long and drawn out. We here at Cellucity want to make this journey a little easier so we have carefully selected our best budget buys for 2020 in a range of categories to help you out

SMARTPHONES

The Cubot brand is synonymous with great value and their two new offerings are no different. The Cubot P30 and Cubot X20 Pro offer premium specs at budget friendly devices.

CUBOT P30

Coming in at R2999 the Cubot P30 offers a 6.3 Inch display, 64GB onboard memory and 4GB RAM. Along with the triple rear camera and 13MP selfie camera you also get a 4000mAh battery ensuring that your device lasts you through the day. With a conveniently placed fingerprint sensor the Cubot P30 does not compromise on design and offer a premium look. Available online here https://bit.ly/2wkrLNu

Cubot X20 Pro

The Cubot X20 Pro offers an impressive 6GB RAM, 128GB onboard memory as well as a 6.3 Inch FHD+ display. The Cubot X20 Pro offers a triple rear camera, 13MP selfie camera, 4000mAh battery and is encased in a beautiful glass body design. All this for R3999. Check it out here  https://bit.ly/2PCVyrF

Both devices perform beautifully, come in black and blue, are Dual SIM and would most certainly not look out of place next to more expensive options out there.

AUDIO

Whether you are looking at something for the gym, something for work or something to help you with down time we have some great deals for you this month

ENOD

Our very own ENOD brand of true wireless earphones are powerful in ear buds that come with a charging case compact enough to carry around. Offered in either blue or black the sound quality is fantastic and the 500mAh charging case will offer enough power to see you through a full week of gym workouts. The secure fit ensures that even when you are having an intense workout the buds remain secure. With an IPX5 sweatproof design you can pick up a pair for R799 this month from our online store here https://bit.ly/2TwjJcB

PLANTRONICS BACKBEAT GO 600

The Plantronics BackBeat Go 600 are a fantastic over ear option for either work or entertainment. The Plantronics BackBeat Go 600 headset is lightweight and wireless. With memory foam cups and a compact design these headsets are perfect for travelers. Offering advanced acoustic technology for deep, rich sound the PLantroncis BackBeat Go 600 are on sale this month for R999 saving you R500 – get them here https://bit.ly/32Po3Id

For our daily travelers (the brave souls who can’t stay home currently) we have a fantastic range of in-ear wired headsets that you can easily pop in your pocket or handbag for the daily trek. Starting from R149 our range of Recci and Langsdom headsets offer quality build and sound at fantastic pricing – Get yours today here https://bit.ly/2PRNfIP

KIDS GAMING

With school holidays having come early and along with it the need to keep your kiddies inside and safe – we have the perfect companions to keep them from getting bored and frustrated.

LARRY’S RETRO GAMING CONSOLE

Our Larry’s Retro Gaming Console offers up great nostalgia – taking you back to the nineties with classics like super Mario Brothers and Circus. Load Shedding? No problem! This handy little gadget is battery operated ensuring that even when the lights go out , the fun doesn’t. On offer for R399 find yours here https://bit.ly/2Us2NEx

LARRY’S VISUAL PET

Taking us back to the 90’s yet again -the era of the  Tamogochi has made another appearance! The Larry’s Virtual Pet offers a variety of different animals to choose from and hours of fun for your little one. At R199 this is a firm favourite here at Cellucity HQ – find it here https://bit.ly/2wlmHsw

WEARABLES

iTouch Air 2

A new addition to our catalogue is the iTouch Air 2 Smartwatch. Offering up a classic and sporty design the iTouch Air 2 is a great and affordable way for those wanting to kick up their fitness regime. Along with the classic fitness features such as a Heart Rate Monitor , the iTouch Air 2 also features notifications for calls and messages. Armed with an alarm and stop watch this device is a firm favourite with our Head Office Team and a steal at only R899. Get yours here https://bit.ly/3bc3tof

 

GAMING

With so many brands available we appreciate that the search for the perfect gaming gear can be complicated.

PLANTRONICS RIG RANGE

Our current star is the Plantronics Rig range of headsets. With a sturdy build and comfortable design the range comes in version for PC, XBOX and PS4. With ventilated earcups and noise cancelling mics the Rig series are also backed by a 2 year warranty. Starting from R899 we are confident that if you are looking for great value on a budget you cannot go wrong with these. Find them here https://bit.ly/33HR5tG

ACCESSORIES

ENERGEA POWERBANKS

From cables to power banks our wide range of Energea accessories offers something for everyone. With our power banks ranging from 5000mAh to 20000mAh – whether you are looking for something in an emergency or something to last the long haul we have it. See the full range here https://bit.ly/3abfI4o

ENERGEA CABLES

Our cables are also strong, durable and made from the highest quality materials. With our Duraglitz range coming with a 5 year warranty and our Nylotough Xtreme range coming with a 10 year warranty you can be sure you are getting a great deal! See the range here https://bit.ly/2QxEKCI

 

Our great deals are by no means limited to the above products – check out our website for more great offers. Any questions pop us a message on our Whatsapp line on 0827784400. After hours? Email frankie@cellucity.co.za and we will get back to you as soon as possible.

 

 

 

 

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Remote Meetings? What’s the best way to connect?

Lifestyle - a stylish home office setup -Photo by Michael Soledad

Working from home is becoming a necessity to help flatten the curve. What facilities or services are available to make meetings and interactions with your colleagues and customers?

For larger organisations, many will already have a preferred teleconference service like Microsoft Teams or a platform like Zoom. For a smaller SME or business what services are available for you to use for virtual meetings.

lifestyle image of an empty boardroom - meeting office

Firstly, you need to consider a few things, cost, privacy and method of communication.

From a cost perspective a voice call dial out from your mobile would be based on your existing contract package, so best to check what your per minute/ second cost is and possibly purchase additional Voice Minute bundles through the “My Vodacom” app as and when you need.

A cheaper option would then be voice calls via WhatsApp, Facetime (Apple),Facebook Messenger or Skype. Here privacy becomes a concern. Some employees or customer may not want to engage with their mobile number (WhatsApp & Facetime) or reveal their Facebook profiles. That’s where Skype is a more ideal option.

For straight “voice calls” via Skype/ Whatsapp / Facetime / Messenger they use roughly 0.15MB to 0.5MB per minute so are very cost-effective.

When you start looking a Video Calls and Conferencing services the most popular services presently would be Skype and Google Hangouts. Depending on the video quality selected, the quality of your camera and the number of participants on the Video call, the data consumption can be anything from 5MB up to around 25MB per minute.

Lifestyle Image - Man Working on a sofa

Ideally, for Video Calls, it is ideal to use Wi-Fi or a Fiber connection for large or lengthy calls. A two-person Video Conference can consume between 300MB and 1GB of data over an hour.  So, if using a mobile be cognizant of what data bundle you have.

The quality of Skype and Google Hangouts / Meet are very good, but for larger meetings, it is often better to use a subscription-based service, such as Zoom or Cisco’s Webex which provides a far more reliable solution. Both these paid services do offer either a free plan or a limited trial free plan.

Our online team have suggested some must-have, work from home products, here

 

Established in 1994, Cellucity is a specialist mobile phone retailer and Vodacom’s leading independent, award-winning, dealer. We pride ourselves on offering the best service, innovation, quality brands and innovative products. For real 24-hour convenience, browse our extensive range of cell phones, accessories and gadgets online or apply for pre-approval on your next contract, upgrade or fibre internet.
Cellucity, the best way to connect to Vodacom.
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Get the most days off with our 2020 public holiday calendar!

Already caught up in the chaos of 2020? Then, you’ll be happy to know that your next holiday may not be too far away.
 
South Africa’s 2020 public holiday calendar is treating you to FOUR long weekends, and we’ve compiled a calendar of sneaky leave days so that you can treat yourself to an extended break, why not!
Download a printable copy here: Cellucity_Holiday_Calendar_2020
 
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Why you should get a DUAL-SIM phone

Dual-SIM phones have been around for a while now but, to protect revenue, most networks around the globe do not sell them, instead favouring the conventional Single SIM models. With advances in Dual-SIM technology and with amazing SIM-only deals buying a dual SIM phone has become much more compelling. 

Here are nine of the benefits of buying a Dual-SIM Phone:

1) One phone to rule them all. If you have more than one SIM card, you no longer need to worry about carrying two phones at once. There is also no need to fuss about switching SIM cards, often at the risk of misplacing the SIM that is not in use.

2) Dual-SIM phones are SIM Free. This means they are not locked to a specific network and you can sign up to any provider you like. You are free to use a Travel SIM when you travel internationally and still keep your local number active in case of business or emergency. All this without having to worry about swapping SIM cards, unlocking your phone or even having to buy a new one.

3) Separate work and play. Have a SIM card for business and another SIM for personal use. Dual-SIM phones are intelligent and allow you to select which number you want to phone or text from and will even let you know which number an incoming call or text is coming to. You will always know if it’s a business or personal before making that call or receiving that text.

4) Stress-free expense claims. If you are required to submit a company expense claim for your work calls, you can now split them over two SIM cards. No more slaving over phone bills with a highlighter and a calculator to work out what’s what.

5) Get the best out of two different deals. If you’ve found a plan that offers a good deal for calls and texts but another that offers better value for data, you can sign up for both plans and make the most out of each of them. Dual-SIM phones now even let you select which SIM you want to be set as default for each service, making it hassle-free. 

6) Better network coverage. Networks can provide 100% network coverage everywhere. Often, where one network has limited signal, another may have excellent coverage.  Being with two different networks increases your likelihood of coverage – especially if you live in or travel through rural areas. Some dual-SIM phones even support Dual-SIM 4G offering you faster data speeds by processing data from both SIM cards at the same time.

7) Never miss a call. A dual-SIM phone lets you talk on one line and still receive calls from the other. You can pause and switch between calls instead of having the second call go straight to voicemail.

8) Save with a Travel SIM. With a dual SIM phone, you can take advantage of cheaper rates overseas by having a local travel SIM. Be done with huge international roaming bills for good.

9) App-Twin. This is our my favourite innovation in Dual SIM technology. Newer Dual SIM phones support App-Twin, allowing you to load two versions of the same app. – one for each number. If you need a WhatsApp account for each number or need to run multiple social media accounts (eg: Facebook, Instagram, Twitter) for work and personal, you can have two of each application running on your phone at the same time. No more posting personal pictures on your company profile.

Cellucity is the leading stockist of Dual-SIM phones in South Africa. Browse our complete range here: https://cellucity.co.za/phones/dual-sim-phones/

 

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Want to save on your contract bill? A SIM-only contract may be your answer!

SIM-only deals

A SIM-only deal offers a package of minutes, texts and mobile data for a monthly cost, much the same as a traditional mobile phone contract. The difference, however, is that you BYOD (Bring-Your-Own-Device) and don’t get a new handset; you get the SIM… only!

So, why should you opt for a SIM-only contract?

Well firstly, SIM-only deals tend to be cheaper, as with traditional contracts you’re paying a premium each month within your agreement to pay off the actual cost of your phone PLUS interest. So, with a SIM-only deal (i.e. without getting a new phone) you’ll save money each month. On top of the savings, going SIM-only means that you can focus on getting the best deal to suit your usage needs – rather than just dealing with the tariffs available to ensure you get the handset you want.

 

The Advantages of SIM-Only

SIM-only deals are fast becoming one of the most popular options when getting a new phone contract. Compared to traditional mobile phone contracts, SIM-only deals have many advantages.

SIM-only deals tend to be cheaper. New handsets are expensive, and as you’re not forking out for a handset with your contract, networks don’t need to charge you as much for their services, which brings your monthly payments down.

Another advantage of going SIM-only is that it’s easier to pass the credit check. If you’ve ever been turned down for a phone contract in the past, opting for a SIM-only deal might be the best solution for getting the phone and tariff that you want. Again, because mobile phone networks aren’t ‘renting’ you a mobile phone handset, it not only brings down the price of your contract, but it also makes you a low-risk candidate.

If you have a Dual-SIM phone, splitting your Voice and Data SIM’s is probably one of the most effective ways of saving money. By getting a SIM-Only Data SIM, you can take advantage of the benefits of massively reduced data prices while still keeping your voice line costs down.

 

How does SIM-only work?

SIM-only deals are simple: select the right package of minutes, texts and data that suits your needs, insert the SIM card into your phone, and you’re good to go.

Users also have one of two options when going for a SIM-only deal. Content with your existing handset? Because you’re only paying for a SIM card, you can pop your new SIM into your current mobile and immediately start saving the pennies! Alternatively, you can purchase the phone of your choice SIM-free, which is great for users who find it tricky getting past the credit check.

And did you know that you can still keep your phone number with a SIM-only contract, even if you switch networks? Just ask your assistant to port your existing cellphone number from your current mobile provider.

Whether you are looking for Data, Top Up, or Voice Contracts, we have SIM-only deals to suit everyone: https://cellucity.co.za/contract-deals/sim-only-contracts/

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FAKEBOOK, a fraudsters dream.

A lot has been said about the large tech companies and their dominance in their respective areas. As we all become so reliant on our technology to keep us; up to date with current affairs, our social lives, or help us with a plethora of day to day decisions, how much do we trust these large tech companies to operate in our best interests?

The answer should be easy and with Google’s much-touted ethos of “Do no evil”, do all the tech giants operate with a solid moral compass and govern themselves with ethics?

Facebook has been hauled before the US government and European Parliament to explain its stance on a variety of issues. Most noteworthy is its acceptance of targeting advertising and posts with the explicit intention of swaying elections – even going so far as to allow political parties to post fake information. Something we experienced here in South Africa was the Bell Pottinger PR scandal. The PR firms’ exploits on social media were designed to create negative sentiments in our country and breed discontent amongst different race groups – something this weekend’s Rugby World cup victory will hopefully have helped to amend.

And, while Zuckerberg has ducks and dives in front of world leaders, and Facebook tries to launch its cryptocurrency, Libra, I for one am incredibly concerned over Facebook’s plans for the future.

With the launch of Facebook’s Marketplace, Facebook is starting to eat away at the classified listing places with the likes of Gumtree and eBay. With more and more talk of Conversational Commerce and selling utilizing its WhatsApp service, you can see why Facebook wants its Libra currency to become the dominant means of exchange.

Now, if Facebook and dear old Mark where upstanding global citizens, they would be showing some modicum of care and duty in “trying to take over the world” (Pinky and The Brain, references intended) we would gladly champion their efforts. Instead, our experience with them thus far has been from satisfactory and, it seems they have a profit-above-all-else motivation.

 

For corporates, having a business presence on Facebook is a great way to engage with customers. Facebook advertising, utilizing the plethora of intelligent algorithms, offers post boosts, audience targeting, shopping feeds and a host of customization tools. These are services which Facebook makes readily available to you to throw advertising dollars into their money-making marketing machine.

But what happens when something goes wrong? Is there a customer care department you can call? An account manager you can reach out to? An easy or transparent method to communicate with “The Man”? The short answer is NO.

In the past, we have had fraudulent individual pages set up on Facebook with the page owner claiming to be an employee and selling fraudulent items on the side. Each time a page was identified, your only recourse is to go onto the page and report it to Facebook. It is basically like throwing a message in a bottle into the ocean and hope it reaches Mark while he’s vacationing in the Caribbean.

It took us over seven months to eventually have the pages deleted and the email addresses being used to set up these accounts barred from Facebook and this only after managing to track and reach out to the head of Facebook in SA. In that time, though, countless people around the globe were defrauded, with no recourse and no way to report the crime in their countries of residence.

Fast forward to this past week; we picked up a new Facebook page created called Cellucity ZA. The page was designed to look exactly like us. They were holding a competition for consumers to stand in line to win the latest Samsung Galaxy S10. To win, you simply had to like and share the post and follow the page. The winners were to be announced on Friday 1st November.

So, again, we report this page. We encouraged all of our users to do the same, in the hopes that somebody at Facebook will find the complaint and take action. Facebook offers no record of the complaint, reference number, or status update. They must have a level of responsibility to act quickly, in to protect both their user base and us, a corporate advertiser on their platform. Fortunately, we posted up a page detailing the fraudulent page, and luckily the average users today, are wising up a little, as the “winners” were sent a link via FB Messenger where they needed to enter their address and credit card details. Many wisened up and started checking the validity of the page directly with us.

Some, were not so lucky and our Facebook inbox this past Friday was flooded with consumers wanting to know if the competition page was legitimate because they had won, where could they collect their prize? The page is no longer active today, a full six days after it was first reported. At last glance, the page had garnered over 8000 likes and shares – in a matter of two days — but still no response or feedback from Facebook.

 

So, my question to Facebook as a paying Corporate customer using your platform, why can you not:

  • Verify the identity of corporate when pages are created?
  • Help a corporate protect its brand and logos from not being misappropriated to be used on fake pages.
  • Setup a helpline, live chat or contact centre for your paying customers to assist them.
  • Allow a corporate to validate employment of users purporting to work/have worked at a corporate

 

Facebook, you have a long way to go to win the trust of governments, businesses and users before you venture into Libra and begin the shift to conversational commerce and banking. I suggest you start by focusing on protecting the rights of both your individual and corporate users.

 

Chris Henschel

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Huawei Nova 5T, launching at Cellucity soon…

 

With Huawei being caught up in the Trump trade war, we managed to miss out on getting access to the rather incredible Huawei Mate 30 Pro.

The US Trade blacklist of Huawei has prevented it from licensing Android technology from Google and gaining access to Google Services, that are used, to power Google’s apps. So as incredible as the Huawei Mate 30 hardware is, vendors around the globe haven’t been too keen to roll the dice on a device that lacked access to essential applications like Google Maps, You Tube etc…

With us heading towards Christmas season and Samsung and Apple launching their latest iconic devices, Huawei needed to bring something to the party!

 

Huawei Nova – Crush Blue

Enter the Huawei Nova 5T, planned and approved before the US blacklist this photography powerhouse is still Google approved and runs Android Pie (9). Whilst the Nova range has traditionally not available in the South African market, Huawei has opted to release it here and it will be available early in November 2019.

The NOVA lineup, in the Huawei stable, sits in between the youth-focused Y-series and the more premium orientated P-series. It offers an aspirational trendsetter, a phone that is as unique as it is powerful!

First off, the stunning colours Mid-Summer Purple and Crush Blue, give a fresh new funky look, my preference being the Purple, which subtly has the Nova logo etched into the facia creating a dynamic wow appeal. It really has to be seen “in the flesh” to be appreciated.

 

 

 

 

Huawei Nova – Mid-Summer Purple

From a tech perspective, the Nova is not all just about style and very much about brilliant photography. A rear array of quad cameras leading with 48MP main camera, Macro lens, 16MP Ultra Wide Angle lens with supporting Artificial Intelligence (AI) to help optimize scene selection, your photos will be the envy of your Instagram followers!

And if taking greater photos was not enough, the front-facing camera is a staggering 32MP and also sports AI to ensure your Selfies always have you looking your best.

Other stand out features are a side-mounted fingerprint sensor, 8GB of RAM (great for gaming apps like PUBG) and 128GB onboard memory, the Nova 5T certainly ticks all the boxes!

The Huawei Nova 5T will be priced from R599 per month on a Vodacom contract and will retail for R11999. It is certainly going to be a strong contender against the more expensive “iconic” devices when comparing its specs.

The first 2000 lucky owners in SA will also receive a Huawei MediaPad T5 tablet valued at R3999. All in all, the Huawei Nova 5T is a great choice for this summer! For more information visit www.cellucity.co.za

 

 

 

 

Established in 1994, Cellucity is a specialist mobile phone retailer and Vodacom’s leading independent, award-winning, dealer. We pride ourselves on offering the best service, innovation, quality brands and innovative products.

For real 24 hour convenience, browse our extensive range of cell phones, accessories and gadgets online or apply for pre-approval on your next contract, upgrade or fibre internet.

Cellucity, the best way to connect to Vodacom.

 

*this article was edited on 23/10/2019 to reflect the confirmed recommended retail price.

 

 

 

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The Case for Global Blacklisting

The theft of mobile phones is a growing problem fuel by the insatiable demand for premium model second-hand smartphones, particularly in developing countries.  There are no clear statistics recently, but reports indicate there are between 3 and 5 million phones reported stolen every year – if you include the number of stolen devices not reported, the true number is suggested to be in the region of 10 million.

 

Every phone has at least one unique identifying hardware number called the IMEI which transmits every time the mobile phone interacts with a cellphone network. This is not dissimilar to a unique engine number on a car.

 

If your mobile phone is stolen or lost the IMEI number can be reported and the phone is more than likely blocked in your respective country from working on all of the local mobile networks. However, the blacklisting of hardware is not shared between countries and consequently, the phone can be used with impunity in another country.   If you activate security software on your android or iPhone that allows you to brick the device remotely. This then renders the phone useless, a paperweight, that is the ideal situation however very few people actually “brick” their phones or activate this option as part of the initial setup.

 

What you may not know is that all the major brands of phones “ping” your online activity to their manufacturers constantly. It is therefore possible for all mobile phones to be bricked anytime by their creator. This is done by remotely transmitting an instruction in code to the device no matter where in the world the phone is connected to the internet – exactly what Samsung did after the “battery gate” saga of their recalled Galaxy Note 7.

 

Consumers should demand from mobile phone manufacturers that they have the absolute right to switch off their phone or brick their phone remotely globally in the event the device is stolen.  Naturally, there needs to be a clear verification process with some proof of ownership or there would be havoc.

 

Then watch phone thefts collapse, insurance prices drop, the only remaining reason to steal a phone would be for the chop shops to salvage a few valuable parts but that is a very limited market.  Mobile networks benefit massively from unsubsidized stolen phones on their networks so this movement must be driven at manufacturer level by consumer activism.

 

 

Cellucity the leading suppliers of insurance replacement devices to the insurance industry. Our dedicated insurance replacement division has long-standing relationships with most of the big insurance houses in South Africa, including the likes of; Vodacom Insurance, Santam, Old Mutual Insure, Discovery Insure, Bryte and many more.
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Avoid the Hack

When travelling abroad, many of us will rely on public Wifi, whether from a hotel, shopping mall or the restaurant you are enjoying that very expensive ethically sourced cup of coffee from the foothills of some mountain, whose beans that were ingested by a baby panda.

The problem with many of these public Wifi hotspots is that they can be used to hack your credentials, so we strongly suggest not using them to do banking or login to services that require password access.

It is not always possible to wait till you get back to your hotel or accommodation provider to make use of their probably more secure connection. That’s where have a local sim loaded with a data bundle provides you far greater security and peace of mind when travelling abroad.

A worrying development recently revealed at DEF CON, Security conference in August 2019, was the upcoming availability of fake lightning cables:

“Mike Grover, who goes by the pseudonym MG, designed the “O.MG cable” to look and function exactly like a legitimate Lightning cable made by Apple—but they are modified with hardware (including a very tiny wireless access point) that allows a hacker to remotely run various scripts and commands and hijack a targeted device.”*

So next time you run out of battery power and hand your phone over to the barmen or waiter to charge your phone, think twice. Ideally when travelling always use your own cables and if you are forever running out of battery make sure to pack an airline friendly power bank (those that are 10 000mAh or less) to take on your adventures.

And if you ever get stuck without a cable on your travels, make sure you buy an original or at least a certified manufacturer-approved cable. For accessories certified by Apple, they come with an MFI (Made for iPhone) logo, the MFI chips costs around $5 so if the cable you buying is cheaper than that, it’s most likely a fake. You can check which manufacturers are Apple approved by clicking here.

A lot goes into planning the perfect trip, make sure you have your mobile security bases covered before your next adventure. Explore your world with us.

*Sourced from Gizmodo

 

Established in 1994, Cellucity is a specialist mobile phone retailer and Vodacom’s leading independent, award-winning, dealer. We pride ourselves on offering the best service, innovation, quality brands and innovative products.

For real 24 hour convenience, browse our extensive range of cell phones, accessories and gadgets online or apply for pre-approval on your next contract, upgrade or fibre internet.

Cellucity, the best way to connect to Vodacom.

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Failure to launch?

Exclusive invitations “By innovation only”, have gone out for Apple’s next phone launch on the 10th of September which will herald in the announcement of a variety of new devices from Cupertino. When you think back to the days of long lines of excited customers waiting patiently, some even camping out, the night before, to get their hands on the latest technical marvel delivered by Apple. You can only think, “were we mad?”.

The tech landscape is ever-evolving and, in the past when there were massive leaps forward in technology at each phone launch, you almost didn’t want to, couldn’t afford to be left behind. How would your social life cope, when you didn’t have access to the latest apps or all-important Instagram filters, and AI camera’s to smooth your “selfie” face into doll-like perfection?

 

Today we have such good mid-tier phones with such exceptional camera’s and processing power onboard that the iconic, premium devices are no longer the pinnacles of desire they once were. The race to become the most desired smartphone manufacturer was originally a two-horse race with Samsung ever chasing Apple for the top spot, and in the past 2 years, Huawei has made a serious play to tease for the title making this little threesome a very exclusive party indeed.

 

But is this crown still worth fighting for?

 

Apple has lagged behind in Camera tech so much so that many mid-tier Android devices provide a much better photography experience for a fraction of the price. Samsung, in an attempt to create the same “iPhone” premium allure, has set their flagship models at a similar price point to Apple’s. Many customers are happy to shop down and get more value for money. Huawei has followed the same example, although you will find their premium devices are still a little more accessible.

 

The challenge in 2019 is really to decide is it worth it to upgrade? With Huawei being caught in the US vs China trade war, the launch of their Mate 30 looks more and more in doubt as without access to Google’s Android it won’t even feature on the race card. Samsung with its recent Note 10 launch is seeing some really healthy sales as the fanboys, and previous Note users replace ageing devices, and with Huawei’s Mate 30 potential “non-starter” will most likely see Samsung gaining some more new customers in the premium Android sector.

 

Apple and its new phones face the problem, of that once having established a price premium for their devices, it is very difficult to compete with the ever more popular mid-tier Android devices. So whilst we are seeing sales slowing down on Apple, their best move would be to be far more aggressive in its “R” version and start with re-setting its entry price point for a “premium mid-tier” device. Or alternatively, in the emerging markets like ours, get very aggressive with CPO (certified pre-owned) models of iPhone X and iPhone XR

 

For their flagships, rumoured to be the iPhone 11 Pro and iPhone 11, pricing is likely to remain unchanged versus the XS and XS Max. I don’t think we will see a mad rush for the new 2019 iPhone range but, hopefully, we will see a more strategic price play from Apple.

 

Cupertino has hedged its bets on making its software and services more widely available and has entered into the banking space recently; they just need to ensure they don’t lose sight of the fact the most popular entry point into the iOS ecosystem and subscription to its various services begins with the purchase of an iPhone.

 

Is Apples solid ecosystem, its protection of user privacy and data enough to continue its dominance as the perceived premium benchmark setter?

 

Written By: Chris Henschel – Trend setter by day, socialite by night and Cellucity GM in his free time.