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Failure to launch?

Exclusive invitations “By innovation only”, have gone out for Apple’s next phone launch on the 10th of September which will herald in the announcement of a variety of new devices from Cupertino. When you think back to the days of long lines of excited customers waiting patiently, some even camping out, the night before, to get their hands on the latest technical marvel delivered by Apple. You can only think, “were we mad?”.

The tech landscape is ever-evolving and, in the past when there were massive leaps forward in technology at each phone launch, you almost didn’t want to, couldn’t afford to be left behind. How would your social life cope, when you didn’t have access to the latest apps or all-important Instagram filters, and AI camera’s to smooth your “selfie” face into doll-like perfection?

 

Today we have such good mid-tier phones with such exceptional camera’s and processing power onboard that the iconic, premium devices are no longer the pinnacles of desire they once were. The race to become the most desired smartphone manufacturer was originally a two-horse race with Samsung ever chasing Apple for the top spot, and in the past 2 years, Huawei has made a serious play to tease for the title making this little threesome a very exclusive party indeed.

 

But is this crown still worth fighting for?

 

Apple has lagged behind in Camera tech so much so that many mid-tier Android devices provide a much better photography experience for a fraction of the price. Samsung, in an attempt to create the same “iPhone” premium allure, has set their flagship models at a similar price point to Apple’s. Many customers are happy to shop down and get more value for money. Huawei has followed the same example, although you will find their premium devices are still a little more accessible.

 

The challenge in 2019 is really to decide is it worth it to upgrade? With Huawei being caught in the US vs China trade war, the launch of their Mate 30 looks more and more in doubt as without access to Google’s Android it won’t even feature on the race card. Samsung with its recent Note 10 launch is seeing some really healthy sales as the fanboys, and previous Note users replace ageing devices, and with Huawei’s Mate 30 potential “non-starter” will most likely see Samsung gaining some more new customers in the premium Android sector.

 

Apple and its new phones face the problem, of that once having established a price premium for their devices, it is very difficult to compete with the ever more popular mid-tier Android devices. So whilst we are seeing sales slowing down on Apple, their best move would be to be far more aggressive in its “R” version and start with re-setting its entry price point for a “premium mid-tier” device. Or alternatively, in the emerging markets like ours, get very aggressive with CPO (certified pre-owned) models of iPhone X and iPhone XR

 

For their flagships, rumoured to be the iPhone 11 Pro and iPhone 11, pricing is likely to remain unchanged versus the XS and XS Max. I don’t think we will see a mad rush for the new 2019 iPhone range but, hopefully, we will see a more strategic price play from Apple.

 

Cupertino has hedged its bets on making its software and services more widely available and has entered into the banking space recently; they just need to ensure they don’t lose sight of the fact the most popular entry point into the iOS ecosystem and subscription to its various services begins with the purchase of an iPhone.

 

Is Apples solid ecosystem, its protection of user privacy and data enough to continue its dominance as the perceived premium benchmark setter?

 

Written By: Chris Henschel – Trend setter by day, socialite by night and Cellucity GM in his free time.

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Stuff We Love – Wireless Headsets

Everyone has their favourite gadget or toy in their collection – and we at Cellucity are no different. With a wide range of gadgets, accessories and cool tech it is no surprise that our staff would pick more than one. That being said, music is always a firm favourite so, I went in search of the top staff picks in our wireless audio range – here are our top 4.

1) Apple Airpods
If you have an already established Apple Ecosystem these cool little buds make sense. A beautiful, clean design coming encased in a sleek charging case it is no wonder these guys are amongst the firm faves here at HQ. With quick tap access to calls and Siri, the Airpods offer rich quality sound with 24-hour battery life. Seamless switching between your Apple devices makes the Apple Airpods an excellent companion for any Apple lover. Android user? No worries, these pair with Android as well. The wireless connectivity allows you to pop these in your ears and forget about the world. For a more secure fit – pair with our Baseus straps.

I love that the Apple Airpods are made for Apple and that the pairing process is so easy. The sound quality is good and the fit secure” Matt (CCS Admin Head Office).

2) Plantronics BackBeat Fit
Designed for the athletes out there, the wireless Plantronics Backbeat Fit is a sturdy option to see you through most physical activities – but they also look great and come in a variety of colours. Made from flexible, tangle-free rubber material the BackBeat Fit is a favourite especially with our runners. A simple and fuss-free design – simply pair with your phone via Bluetooth and off you go. With 8-hour battery life, hard wearing and sweat-proof design you can feel reassured that no matter how hard you push, the Plantronics BackBeat Fit will have your back.

I love the wireless and secure fit along with the ability to take and make calls with no fuss” Beverley (Online Sales)

 

3) Plantronics BackBeat Pro 2 (Special Edition)
If you are looking for immersive sound, then look no further. The wireless Plantronics BackBeat Pro 2 is a luxurious design meant for comfort. The over-ear headset allows you to forget about the world around you while you work or when you relax. Incoming or outgoing calls have superior sound quality and are a convenient way of communicating while working. Flicking between songs or pause/play could not be any easier and contributes to the quality of the build. With up to 24 hours of use, the Backbeat Pro 2 charges up quickly so if you find yourself in a pinch, it won’t be for long.
I love this headset and use it every day. Sound quality is unmatched and the design fantastic.” Lesa (Online Sales).

4) The E’nod Mini Ring – True Wireless Headset
Available in two varieties the Enod headsets are coming up in the ranks and for good reason. Coming a sexy grey or cheeky red the Enod Mini Ring True Wireless headset offers a secure fit and minimalistic design which comes in a fantastic charging case. With a sweatproof rating of IPX4, the headphones come with three different silicone plug sizes ensuring maximum comfort. Calling is no problem with these guys – simple easy and no fuss. If you are looking for added stereo calling, have a look at the latest model – the Mini Ring Pro.“These earbuds are great for training in the gym. I also like the fact that they are unique – not everyone has them” Alex (Manager Cellucity V&A Waterfront)

 

The trend towards wireless is clear but for those who need a spare set in their bag or for travelling our range of wired headsets are just as extensive and offer great sound and build.
Don’t just take our word for it. If you are looking for a new pair of headphones or a great gift for someone shop now, we would love for you to prove us right!

 

Written By: Lesa J

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2019 – the mobile year ahead

As we all get to grips with starting the working year ahead, I would like to take a look at what the future holds for the mobile phone brands in South Africa. Traditionally, December is our busiest month where we sell the most mobile devices for the year. December 2018, however, was somewhat muted and we found some interesting trends carrying us into the new year.

So how are the big three (Apple, Samsung and Huawei) doing and what’s their outlook looking like for 2019? With our economy not having a stellar time, we have picked up two clear patterns emerging, with South African consumers, looking at their next mobile phone purchase:

Firstly, they are shopping down (or sticking to a tight budget range). The aspirational drive to have the “latest” top of the range model is in decline.

Our Top 10, handset sales for the December period is a testament to this with our top seller being the Huawei P20 Light. Across all brands, manufacturer “flagship” phones were massively out-sold by the mid-tier cousins. In the past, consumers would be more willing to splash out to acquire the latest and greatest, with lesser device variations largely ignored.

Secondly, customers are opting to hold on to their existing mobile phones and are instead optimising their monthly contract spend with reduced rates on “no device” contract deals.

So, other than a stalling economy, what has changed? Our sales trends and customer feedback show a few factors influencing the purchasing behaviour, which I will touch on.

Price: This probably has the most significant influence on purchasing behaviour currently. With new flagship phones ranging from R17 000 to over R30 000 on prepaid OR between R800 and R1000 per month on a low-value contract deal (offering little to no data or calls), consumers are finding it extremely difficult to justify the massive premium.

Technology: In the past, each new handset release used to herald some great NEW feature. If you weren’t able to utilise/ show off your new tech, you felt you were left behind. In today’s phone landscape, however, the majority of us use our phones for 4 or 5 essential apps – WhatsApp, Instagram, Facebook, Banking and one or two others. There is no need to have the latest tech to keep up. If the camera is good enough to make your social media posts look lit, you are winning. The gap between a mid-tier and flagship phone has shrunk and is no longer a debilitating choice.

Style: this probably is the most glaring change in handset development. In days gone by when you put your new iPhone 6 (new shape) or Samsung S6 Edge (curved screen) on the coffee shop table, next to any previous version, the new designs were instantly recognisable. You could be the envy of your friends by displaying your new social enabler at Bootleggers in Sea Point. Today, however, handset designs have all but morphed into one. So much so that it’s hard to tell your Samsung A7 from your S9, your Huawei P20 from your Y7, your Apple X from your XR and heaven forbid your Apple from a Huawei.

So where do the handset companies go from here?

Both Samsung and Apple have had a disappointing end to 2018. The start to 2019 shows no change, with both leading manufacturers displaying flagging sales and ever stiffer competition from Chinese manufacturers.

Apple’s issues are largely by their own design and, I feel, they have finally reached the tipping point. Their business model, in the past, was to create hype around their new devices, starve supply and drive demand like no other. Every 2nd model in the product life cycle would go through a complete design change and, coupled with a few new software features which could only be used on the new models. They drove the “upgrade” cycle – with annual updates but, if your iPhone got to two generations old, you were seriously behind. If you had the iPhone 5, you would not get the 5S you would wait for the iPhone 6. If you had the 6S, why get the 7? You would wait for the iPhone 8. Their strategy tied in perfectly with the 24-month contract/ upgrade cycle.

Then things started to change; we lost the 3.5mm jack, and we hesitated. We lost fingerprint unlocking, so we waited even more. It felt like we were getting less but expected to pay more for the privilege of having a “better” design. We started questioning what the actual hardware “upgrades” were and were they even worthwhile? My iPhone 7 Plus works great, I won’t get the X, let me rather wait for the XS. The XS arrives, but the price is so much more than I am paying for my 7 Plus. Can I justify the upgrade? Maybe I should go with the more affordable XR – but it just has a single camera. Why should I pay more and get less? My choice is simple.

For a long period, the Apple ecosystem created the stickiness that bound users into getting the next iPhone, “but all my music is on iTunes” OR, “how will I share all my photos” and now with Apple expanding its content services to include Amazon and Samsung have they removed this glue?

Finally, for Apple, the devices generally are pretty robust, and with more and more reputable repair outlets providing battery replacements for your old iPhone you can easily extend the life of your devices for a few more years.

For Samsung, the problem has been around for the past 6 or 7 years. Because their desire to dominate the industry is embedded in the corporate culture, the product line and range is there to squeeze out all potential competition. By covering every single product niche with a model, you don’t create many gaps for your competitors to muscle in. Their short-sightedness of this approach has however meant that they cannibalise their market across their ranges.

From a marketing perspective, the focus has always been on their premium devices, and the myriad of other are left to find their own space in a flooded market. On the flagship side, they have had a similar problem as with Apple. For 2019 though, they will be unveiling a foldable screen phone which will herald a real innovation in the industry but when you look at those 3 or 4 essential apps again how do you build a camera into a foldable design? So, while flexible screens are great for media consumption, will they be a hindrance in media creation?

The main problem for Samsung has been their product range, and while they have been trying to reduce the size of the product portfolio the gaps between models in just so small, it makes it easier to shop down. Design and tech have become so similar across models that it’s hard for me to tell one device from another, and I work in the industry – heaven help a poor consumer. If you had to lay out a Samsung J8 and A8 (R80 per month price difference) or a J6 and A7(R150 per month price difference), you will be hard pressed to spot the difference. To be fair the A7 has three cameras and is far superior, but you get my point.

If BMW used the same body for its X1 /X2 and X3 models, and you couldn’t tell them apart, and they all performed equally well in your city commute… Would you buy the cheaper X1 or pricey X3?

Finally, Huawei, they have been a dominating force, in our channel, over the last year. Much like Hyundai, when it first appeared in South Africa, people viewed the brand with scepticism, but over time they have proven they are a solid proposition in the market. Initially, Huawei focused heavily on the lower and mid-tier market which, in hindsight, was a masterstroke (whether by design or pure chance) as they established themselves as a reliable brand that produced quality devices and reasonable pricing. They have slowly pushed into the premium sector and now are contending and even surpassing the big two (Samsung and Apple) in the flagship space.

In general, Huawei offers incredible value for their price points. They are however beginning to make the mistake Samsung made – an ever-expanding product portfolio. For now, this is mitigated by a good pricing glide strategy but, it is a tight rope to walk with the ever-present cannibalisation threat.

So, for 2019, Apple has already started shifting its focus from hardware to expanding its iTunes and Apple TV partnerships to incorporate the likes of Amazon (Alexa) and Samsung (Smart TV). Is this their fundamental shift in strategy to make up for lagging handset sales?
Samsung is heavily reliant on selling components like screens and memory to the likes of Apple and Huawei to help fund its R&D and drive down the costs of innovation, with Apple sales slowing down will we see a far more measured approach to new product launches in 2019 and beyond?

And, finally, with Huawei is the global furore around 5G and security of Huawei built networks in the USA and Europe and their devices being banned in some countries, going to see them increasing their aggressive push into Africa?

The last quarter of 2018 highlighted these changes in consumer spending. The cellular market is brutal – look at the likes of Ericsson, Motorola, BlackBerry and even (the now reborn) Nokia. Will the big three stick to their guns? Will their plans for 2019 be successful? Or, is this an opening for a new company to challenge the status quo? We are excited, are you?

 

By: Chris Henschel

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Apple Doctor

Crash, bang, smash, sigh! Your eyes are shut tight, every little wrinkle pronounced. You hold your breath and slowly pry one eye open to look down at the inevitable. I don’t know why we do this, we already know when we open our eyes what we are going to see. The screen of our pride and joy, shattered. Admit it, you (like myself) have followed this script above at some point – probably more than once.
Continue reading Apple Doctor

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At long last: iPhone 7 pricing on Vodacom

[vc_row][vc_column][vc_wp_text]

iPhone 7

iPhone 7

32GB

128GB

256GB

Smart S

R679

R779

R879

Smart M

R779

R879

R979

Smart L

R929

R1029

R1129

Smart XL

R1049

R1159

R1249

Red Adv

R1199

R1299

R1399

Red Premium

R1699

R1799

R1899

Red VIP

FREE

R2099

R2199

All pricing in this table is per month for 24 months. The pricing includes the contract tariff and handset cost.[/vc_wp_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]

iPhone 7 Plus

iPhone 7 Plus

32GB

128GB

256GB

Smart S

R779

R879

R979

Smart M

R879

R979

R1079

Smart L

R1029

R1129

R1229

Smart XL

R1159

R1249

R1349

Red Adv

R1299

R1399

R1499

Red Premium

R1799

R1899

R1999

Red VIP

R2099

R2199

R2299

All pricing in this table is per month for 24 months. The pricing includes the contract tariff and handset cost.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_message message_box_color=”danger” icon_fontawesome=”fa fa-times”]Sorry, our iPhone 7 Pre-orders are now closed :([/vc_message][/vc_column][/vc_row]

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The Jet Black iPhone 7 – It’s all in the fine print

Looking to buy the coolest new iPhone 7 or iPhone 7 Plus Apple’s launching next week? That’s the Jet Black iPhone, which was extensively shown on stage in Apple’s videos, and which dominates the iPhone 7 page on Apple’s site. But you should know a few things about the Jet Black iPhone 7 before you spend your hard-earned cash on it.

First, there’s no 32GB iPhone 7 in Jet Black. Bad news, right? No, 32GB of storage may be an improvement for Apple’s entry-level iPhone, but it’s certainly not enough.

The real problem with the Jet Black color option is that it bruises easily. That means you’ll scratch it a lot easier than you think, so you’ll have to cover that beautiful new color with a case, which ruins the whole effect.

The issue is so serious that Apple had to write about it on its site.

“The high-gloss finish of the Jet Black iPhone 7 is achieved through a precision nine-step anodization and polishing process,” Apple says in the fine print section of the iPhone 7 minisite. “Its surface is equally as hard as other anodized Apple products; however, its high shine may show fine micro-abrasions with use. If you are concerned about this, we suggest you use one of the many cases available to protect your iPhone.”

If you somehow missed that, and we wouldn’t blame you if you did, then you’ll immediately notice the following image when ordering the version from Apple:
iPhone 7 lineup

No that’s not Black to the power of two there. It’s an indication that you should read the fine print on that page, which is the same quote from above.

So there you have it, Jet Black iPhone fans. If you plan to buy it, either be prepared to live with the scratches or hide away its beauty in a protective case. You could always go for a transparent case, but the hard plastic will probably scratch the Jet Black finish anyway once dirt and dust inevitably work their way in.

Source: http://bgr.com

 

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Apple introduces iPhone 7 & iPhone 7 Plus, the best, most advanced iPhone ever

San Francisco — Yesterday Apple introduced iPhone 7 and iPhone 7 Plus, the best, most advanced iPhone ever, packed with unique innovations that improve all the ways iPhone is used every day. The new iPhone features new advanced camera systems that take pictures like never before, more power and performance with the best battery life ever in an iPhone, immersive stereo speakers, wide color system from camera to display, two new beautiful finishes, and is the first water and dust resistant iPhone. iPhone 7 and iPhone 7 Plus will be available in more than 25 countries beginning Friday, September 16.

“iPhone 7 and iPhone 7 Plus dramatically improve every aspect of the iPhone experience, reaching a new level of innovation and precision to make this the best iPhone we have ever made,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “The completely redesigned cameras shoot incredible photos and videos day or night, the A10 Fusion chip is the most powerful chip on any smartphone while delivering the best battery life ever in an iPhone, and an entirely new stereo speaker system provides twice the sound, all within the first water and dust resistant iPhone.”

New Advanced Camera Systems

iPhone 7 and iPhone 7 Plus take the world’s most popular camera and make it even better with entirely new camera systems. The 12-megapixel camera includes optical image stabilization on both iPhone 7 and iPhone 7 Plus, and a larger ƒ/1.8 aperture and 6-element lens enable brighter, more detailed photos and videos, and a wide color capture allows for more vibrant colors with more detail. iPhone 7 Plus features the same 12-megapixel wide angle camera as iPhone 7 and adds a 12-megapixel telephoto camera that together offer optical zoom at two times and up to 10 times digital zoom for photos.

iPhone 7 camera

Coming later this year, the dual 12-megapixel cameras also enable a new depth-of-field effect, using both cameras on iPhone 7 Plus to capture images, while sophisticated technology including Machine Learning separates the background from the foreground to achieve amazing portraits once possible only with DSLR cameras.

Additional Camera Advancements Include:

  • New Apple-designed Image Signal Processor, which processes over 100 billion operations on a single photo in as little as 25 milliseconds, resulting in incredible photos and videos;
  • New 7-megapixel FaceTime HD camera with wide color capture, advanced pixel technology and auto image stabilization for even better selfies; and
  • New Quad-LED True Tone flash that is 50 percent brighter than iPhone 6s including an innovative sensor that detects the flickering in lights and compensates for it in videos and photos.

 

More Performance & Battery Life

The new custom-designed Apple A10 Fusion chip features a new architecture that powers these innovations, making it the most powerful chip ever in a smartphone, while also getting more time between charges with the longest battery life ever in an iPhone. The A10 Fusion’s CPU now has four cores, seamlessly integrating two high-performance cores that run up to two times faster than iPhone 6, and two high-efficiency cores that are capable of running at just one-fifth the power of the high-performance cores. Graphics performance is also more powerful, running up to three times faster than iPhone 6 at as little as half the power, enabling a new level of gaming and professional apps.

Both phones include support for up to 25 LTE bands, for the best worldwide roaming in the industry, and LTE Advanced for three times faster data rates than iPhone 6 at up to 450 Mbps.1 For customers in Japan, iPhone will now support the leading FeliCa contactless technology, bringing the ability to use credit and prepaid cards, including on iD and QuicPay domestic networks, and Suica, Japan’s dominant transit card issued by JR East, the world’s largest transit operator.

 

An Amazing Audio Experience

New stereo speakers offer amazing and immersive sound that is two times louder than iPhone 6s, offering increased dynamic range of sound and a higher quality speakerphone. The new iPhone comes with EarPods with Lightning connector to deliver incredible sound, as well as a 3.5 mm headphone jack adapter that allows customers to use old headphones and accessories.

iPhone 7 earpods

New AirPods, Apple’s innovative new wireless headphones, weave simplicity and technology together to reinvent the wireless experience making headphones easy to use. Featuring the new Apple W1 chip, AirPods have extremely efficient wireless communication for a better connection, improved sound and industry-leading battery life. AirPods harness the power of Siri, allowing you to access your favorite personal assistant with just a double tap.

Design That Makes a Splash

The iPhone 7 and iPhone 7 Plus come in a gorgeous design in silver, gold and rose gold finishes and introduce two all-new black finishes, a beautiful black finish that has an anodized matte appearance, and an innovative jet black finish that has a deep, high-gloss look. The new jet black finish is accomplished through an innovative nine-step process of anodization and polish for a uniform, glossy finish. An entirely re engineered enclosure results in a water resistant iPhone offering protection like never before against spills, splashes and dust.

The new iPhone features the brightest, most colorful Retina HD display ever in an iPhone, now with a wide color gamut for cinema-standard colors, greater color saturation and the best color management in the smartphone industry. An all-new, advanced, solid-state Home button on iPhone 7 is designed to be durable and responsive, and working in tandem with the new Taptic Engine, provides more precise and customizable tactile feedback.

Featuring iOS 10, the Biggest iOS Release Ever

iPhone 7 and iPhone 7 Plus come with iOS 10, the biggest release ever of the world’s most advanced mobile operating system. iOS 10 introduces a huge update to Messages that delivers more expressive and animated ways to message friends and family, the ability for Siri to do more by working with apps, new ways to interact with apps and even more places to use 3D Touch, beautifully redesigned Maps, Photos, Apple Music and News apps, and the Home app, delivering a simple and secure way to manage home automation products in one place. iOS 10 also opens up incredible opportunities for developers with Siri, Maps, Phone and Messages APIs, allowing customers to do more than ever with the apps they love to use.

Video | Apple – iPhone 7 video

Video | Apple – Introducing earpods

Video | Apple Watch Series 2

Video | Apple’s big launch in 107 seconds

Source: Apple

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iPhone 7 Announcement

Hype is building around the imminent unveiling of the next iPhone, and this is what our friends over at CNET had to say:

“Apple has made it official: something’s happening on September 7 — and it’s most likely the debut of the iPhone 7 (and the Apple Watch 2). As was rumored for the past few weeks, the company will indeed be hosting an event on the first Wednesday in September; we now know it’s scheduled for 10 a.m. PT and going down at the Bill Graham Civic Auditorium in San Francisco. This puts us on track for a likely retail release on September 16 or 23.

Here’s a quick rundown of what to expect from Apple at that September 7 event. As a reminder, these range from official reports from anonymous sources to flat-out rumors and educated guesses:

  • New 4.7-inch and 5.5-inch iPhone models, presumably called the iPhone 7 and iPhone 7 Plus, respectively.
  • Very similar physical designs to the existing iPhone 6S and 6S Plus. (A radically redesigned iPhone with no home button is said to be coming in 2017.)
  • A larger, improved camera on the iPhone 7, plus a dual-camera system exclusive to the larger the iPhone 7 Plus.
  • No headphone jack on both new phones.
  • A pressure sensitive home button, using technology similar to that found on the 3D Touch screen.
  • Storage capacities ranging from 32GB to 256GB.
  • A faster A10 processor.
  • Running iOS 10 at launch.
  • An initial release date (in some countries) of September 16 or September 23.
  • Other possibilities include: A water-resistant design, improved stereo speakers and more battery capacity.
  • Of course, Apple could always drop a bombshell that no one saw coming. We’ll know soon enough.”

For the full article go to: cnet.com

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The Apple Repair Specialists – The Doctor is in!

We have partnered with a great company called Apple Doctor, a specialist repairer of mobile Apple devices, namely iPhones, iPads and iPods. They have a national footprint of on-site repair facilities and collection and drop-off points, including many of our Cellucity stores. Apple Doctor specialist engineers do all repairs at their repair facilities, and over 90% of repairs are completed within 24 hours.

It’s frustrating having a faulty device, and Apple Doctor’s mission is to get you back to where you want to be as soon as humanly possible. To do this, their focus is on proper diagnosis of the problem, a speedy repair that does not compromise quality, and then getting your device back to you in the most efficient way possible. These pillars of quality and speed are what sets them apart.

Apple Doctor has over 10 years experience in the repair of devices in the telecoms and electronic media industries.

Repairs are guaranteed (parts and labour) for a period of three months from date of collection, except for when there was identified liquid damage, in which case the repair will be guaranteed for one month.

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Do you want a little iPhone SE

Earlier this week, Apple revealed that it had put new guts inside an old body, and finally made a suitable phone for people with tiny baby hands. If that includes you, time to use those adorable little fingers to click here to place a pre-order.

Orders will start shipping on March 31st, the same day that Apple’s phones land in stores. Yes, you could go stand in line like some kind of barbarian, but let’s be real: this is the 21st century, and you shouldn’t have to leave your house to order your new pocket computer.

The question of whether or not you should upgrade (or downgrade!) is much more fraught. The guts are perfectly adequate, although the SE is sporting a slower TouchID sensor than the 6S, and is lacking 3D Touch. But hey, if you can’t reach the other side of your current phone’s screen, none of that really matters.

 
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